Roofing: cost per lead
Cited cost-per-lead benchmarks for roofing contractors. Gaps are marked; submit yours below.
| Trade | Channel | Metric | Figure | Period | Source |
|---|---|---|---|---|---|
| Roofing | Google LSA | Average CPL (roofing contractor) | $128.64 avg / $114.57 median (typical $84.79–$141.81) | Oct 2026 | 99 Calls LSA Cost Estimator checked 2026-10-19 |
| Roofing | Google LSA | Cost per unique roofing lead | $91 | Jun 2026 | Roofing Data (Substack) checked 2026-10-19 |
| Roofing | Google LSA | CPL ranges by market size (off-peak to storm season) | $25–$45 small market off-peak; $55–$85 major metro off-peak; $100–$200+ major metro storm season | 2026 | RankLocall checked 2026-10-19 |
| Roofing | Google Ads | Non-branded search CPL (15 roofers, $310k spend) | $124 avg; median $125; p25 $80; p75 $256 | Q1 2026 | SearchLight Digital checked 2026-10-19 |
| Roofing | Google Ads | Branded search CPL / Performance Max CPL | $44 branded; $64 PMax (3 accounts) | Q1 2026 | SearchLight Digital checked 2026-10-19 |
| Roofing | Google Ads | Roofing & Gutters median search CPL (3,211 campaigns, all home services) | $228.15 | Apr 2024–Mar 2025 | LocaliQ 2025 Home Services Benchmarks checked 2026-10-19 |
| Roofing | Angi | Reported roofing lead cost (Angi publishes no rate card) | $50–$120+ per lead, ~ $300/yr membership | 2025–2026 | LeadTruffle checked 2026-10-19 |
| Roofing | Angi | Reported shared marketplace roofing lead cost | $45–$110 per lead | 2026 | Service Hero Marketing checked 2026-10-19 |
| Roofing | Storm-lead sellers | Cost per storm lead / appointment | no data yet | — |
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